First organized in 2001, goEast proved to be unchartered territory for the team, and for Sveta the festival became the beginning of a new phase in her life: Out of the archive and into the world; traveling to international festivals, meeting and talking to filmmakers, networking in the industry, representing, negotiating, convincing, and screening films, entering them into databases, evaluating them, prioritizing them, debating them in the selection committee, and finally, exhausted but happy, accepting the praise and thanks of the professional visitors at “Caligari”.
Sveta, excited, exhilarated and beaming with joy, broke with her old life, moved from Mainz to Frankfurt, made new friends and enjoyed her new status. During ten festival editions she was artistically responsible for goEast, especially for the program of current films from Russia and the former Soviet republics – a job that demands independence but is never free of competitive pressure, that can be gratifying but also oppressive, that blurs the boundaries between work and free time for long stretches, that seems new and exciting every year, but at the same time is inexorably subject to the rhythm of the festival year.